The landscape of plant-based alternatives is changing. During the recent Innova Market Insights webinar, where the Top 10 Food and Beverage Trends for 2025 were presented, it became clear that the initial enthusiasm for plant-based products has evolved. Consumers are looking for more than eye-catching labels: they want naturalness and transparency in the products they choose.
The new approach: plant-based food for a healthy life
The Redefining Plant-Based trend highlights a significant shift in consumer preferences. While plant-based alternatives have grown exponentially in recent years, consumers are now looking for more natural and less processed ingredients. According to Innova’s report, 42% associate plant-based products with being healthy and 35% with being natural.
However, the perceived lack of naturalness is becoming a major barrier for these products.
Source: Innova Market Insight
In its recent research, Innova states that overly processed or artificial ingredients were identified as the third main barrier to choosing plant-based foods, rising from fifth place in 2024 to third place in 2025. This reinforces the need for the industry to rethink not only ingredients, but also the processes and communication behind its products.
Transparency is key in plant-based products
In response to these concerns, brands are adopting a cleaner approach, reducing the use of artificial ingredients and prioritizing formulas with simple, recognizable components. This movement is reflected in 23% annual growth in vegan or plant-based products, driven by a more natural approach to their production (Global CAGR, June 2020–June 2024).
Consumers are not only looking for sustainable alternatives, but also for products aligned with their health and well-being ideals. This presents a key opportunity for innovation in the food industry, focusing on clean-label and less processed products.
Source: Innova Market Insight
Commitment to plant-based solutions
At Grupo Saporiti, we understand the importance of adapting to market trends and needs. That is why we offer the GreenBased line, with a wide variety of plant-based products and solutions designed for applications such as meat analogues, dairy substitutes, and egg-free baked goods.
These solutions are designed to address the specific challenges of each category, ensuring tasty, functional, and sustainable products.
Emulveg: Integrated solutions for the production of plant-based products, providing product structure, flavor, and color.
Emulprot: Plant protein concentrates and isolates, as well as textured proteins to improve structure and functionality in food applications.
Texturizing agents: Ingredients that optimize product consistency, density, and mouthfeel.
Stabilizers and binders: Key ingredients for maintaining the integrity and stability of plant-based formulations.
Natural colors: Pigments extracted from natural sources that provide vibrant shades without the use of artificial additives.
Natural flavors and modulators: Developed to achieve authentic flavor and the sweet or savory sensation that represents the product, improving the sensory experience across a variety of applications. They also help mask undesirable flavors, such as the characteristic bitterness of plant proteins, optimizing palatability and the consumer experience.
Soluble and insoluble fibers: Functional ingredients that provide digestive health benefits and improve texture in a variety of applications.
Opportunities in plant-based foods
Our approach combines technology and innovation to offer alternatives that not only meet the highest quality standards but also respond to consumer expectations: real ingredients, transparent processes, and an unparalleled sensory experience.
Rethinking plants is more than a trend; it is a call for the industry to offer more authentic foods aligned with people’s priorities.
At Grupo Saporiti, we embrace this challenge as an opportunity to build a more sustainable, healthy, and delicious future.
Let’s talk about how to transform your plant-based products into options that win over your customers.
