Innovative clouding solutions without titanium dioxide

By Jocxiry Díaz Castillo,
Beverages and Snacks Technical Manager.
March 27, 2025

At Grupo Saporiti, we are committed to innovation and the development of products that anticipate market needs and respond to global regulatory challenges. That is why we have created naturally derived clouding solutions free from titanium dioxide (TiO2), specifically designed for powdered and liquid beverages.

Clouding agents are key ingredients in the beverage industry because they improve the visual perception of the product. They are usually white or off-white and have no flavor, allowing them to be incorporated into foods without altering their taste, aroma, or color. Beverage manufacturers understand that appearance is just as important as taste and aroma.

To achieve a positive sensory response, they add clouding agents that create an attractive opalescence in beverages with low fruit juice content. This effect mimics the texture and appearance of natural particles, such as pectin or plant proteins, making beverages look and feel more natural. In addition, clouding agents address issues such as sedimentation and ringing, while titanium dioxide is used to intensify color.

However, titanium dioxide (TiO2), a component traditionally used in these types of solutions, has faced regulatory objections worldwide due to concerns about its safety. Europe has restricted the use of TiO2 in foods, the United States is moving toward similar regulations, and the same is likely to occur in Latin America in the coming years.

Awareness of well-being in the modern era and the shift toward clean labels have driven interest in natural ingredients in the food and beverage segments. (1)

According to an analysis by Future Market Insights, 71% of today’s consumers avoid artificial flavors and 63% avoid artificial colors, reflecting growing concern about leading a healthier lifestyle. This trend, particularly evident in the beverage sector, shows that consumers are reading labels and rejecting products they consider harmful to their health.

In addition, the study highlights that consumers prefer beverages with a more natural appearance, such as those containing pulp or having a less processed look. (1)

At Grupo Saporiti, we have developed naturally derived clouding agents for powdered beverages, such as juices and functional beverages, as well as high-quality TiO2-free clouding agents for all types of liquid beverages, including soft drinks, concentrated juices, and ready-to-drink beverages. Our solutions, customized for each customer, comply with current and future regulations while ensuring the same quality and performance as traditional clouding agents.

Our solutions ensure compliance with regulations worldwide, making them ideal for manufacturers exporting to markets with strict regulations such as Europe and the United States. In addition, they are a sustainable, environmentally friendly alternative aligned with the expectations of today’s consumers. Their versatility allows them to be adapted to different formulations and industrial processes, while their development is backed by Grupo Saporiti’s expertise.

Leading brands in the Latin American region are adopting this technology, anticipating regulatory changes and securing their position in international markets.

The time to act is now. Don’t wait for regulations to reach our markets before making the change. Position your brand as a leader in innovation and food safety with our titanium dioxide-free clouding solutions.

Source: (1) https://www.futuremarketinsights.com/reports/cloudifier-market

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