Natural colors
At Grupo Saporiti, we understand that demand for more natural and healthier foods and beverages is growing. That is why our Natural Colors line offers innovative solutions across the full spectrum of naturality without compromising the quality or performance of the finished product.
Colors born from nature
We select the best nature has to offer to provide a vibrant and comprehensive range of appealing shades. Our natural food colors are designed to meet demand for safe foods made with quality ingredients you can trust.
With this range, Grupo Saporiti reaffirms its commitment to innovation, quality, and sustainability, offering solutions that not only meet market demands but also raise standards across the food industry.
With Grupo Saporiti, your product will not only look appealing—it will also meet the expectations of an increasingly demanding and conscious market.
Bring life and color to your products with Grupo Saporiti’s color solutions and delight your consumers with the difference they can make for your business.
Extensive range of natural colors
From classic shades to the most unexpected ones, our natural colors—derived exclusively from natural sources such as fruits, roots, seeds, and vegetables—offer a wide range of possibilities to meet consumer demand for healthier alternatives inspired by nature.
We offer a varied palette of liquid and powder natural colors designed for a wide range of applications in the food and beverage industry. Our portfolio includes halal, kosher, plant-based, and vegan solutions that meet the highest quality standards and international regulations.
Food safety
At Grupo Saporiti, we offer a broad range of natural colors for the food industry, designed to enhance and stabilize product color safely and attractively. Our pigments, derived from plant sources such as beetroot, turmeric, and annatto, help compensate for color loss caused by factors such as light, moisture, or heat and correct natural variations in food appearance.
These colors not only provide vibrant and uniform shades but also comply with international regulations. With Grupo Saporiti, nature becomes your best ally in creating visually irresistible, high-quality foods.
Innovation and technology
Our color experts continually push the boundaries of what is possible, creating solutions that combine vibrant shades with enhanced functionality.
Through our innovative approach and strong research capabilities, we deliver colors that are not only visually appealing but also preserve the product’s flavor and texture integrity.
Clean label and transparency
Consumers demand transparency and clarity regarding the ingredients in the products they consume. Our natural colors are minimally processed and support clean-label declarations while complying with local and international regulations. This transparency strengthens consumer trust and adds value to your brand.
Versatile formats
We know that every production process is unique. That is why our natural colors are available in water- and oil-soluble formulations, in both liquid and powder formats, to meet the specific needs of your production line.
Comprehensive support
We support our customers at every stage of the process, from selecting the right color to providing technical and regulatory guidance. Thanks to our expertise in developing applications for all types of foods and beverages, we can help ensure that our colors perform optimally in the presence of other ingredients and throughout packaging and manufacturing processes, delivering a unique multisensory experience.
The challenge of replacing synthetic colors with natural alternatives
For years, synthetic colors offered key advantages: high stability, intense shades, and a broad color palette. However, new international regulations—including FDA restrictions—and growing consumer demand for clean labels have driven a necessary transformation.
At Grupo Saporiti, we respond to this new landscape with natural solutions that not only comply with the most stringent regulations but also maintain the intensity, stability, and consistency our customers require. We combine technological innovation, expert raw-material selection, and customized formulations to achieve vibrant colors from nature.
Today, color challenges are no longer solved in the laboratory alone. They require creativity, technical knowledge, and a commitment to offering safer, more appealing foods aligned with today’s expectations.
At Grupo Saporiti, we help you replace synthetic colors with natural alternatives. We offer a comprehensive line of colors developed to address new FDA regulations and meet current market demands.
Red No. 3 and its replacement alternatives
The FDA’s decision to ban Red No. 3 (erythrosine), a color widely used in foods and beverages, marks a turning point for the food industry. This measure responds to growing concerns about the safety of synthetic colors and creates an opportunity to move toward more natural and responsible solutions.
At Grupo Saporiti, we offer alternatives that do more than replace Red No. 3. They:
- Comply with the most stringent international regulations.
- Address growing consumer demand for cleaner labels and safer products.
- Deliver vibrant color, stability, and naturality without compromising quality.
- Promote innovation and strengthen trust in your products.
From combinations of carmine, paprika, and beta-carotene to customized blends with amaranth and turmeric, we create tailored solutions for your product category and global trends.
Explore our range of natural colors
Grupo Saporiti offers a range of natural colors that not only enhance foods but also meet the highest quality and sustainability requirements. Each product is designed to deliver vibrant, stable, and safe colors aligned with current trends in conscious consumption and clean labeling.
Yellow
Yellow is the color of sunlight and vitality. Using natural extracts such as turmeric, we create bright shades that bring light and warmth to your products. From refreshing beverages to delicious baked goods and sauces, our natural colors provide a vibrant, appetizing appearance while maintaining the stability and purity required by the industry’s highest standards.
Beta-Carotene
Beta-carotene is a natural pigment in the carotenoid family, whose compounds are responsible for the yellow, orange, and red colors found in many foods. It is particularly well known as a precursor of vitamin A, an essential nutrient for eye health, the immune system, and skin.
Beta-carotene occurs abundantly in foods such as carrots, sweet potatoes, pumpkins, spinach, broccoli, other leafy green vegetables, and brightly colored fruits. The human body converts it into vitamin A as needed, making it a valuable and safe source of this nutrient because the body regulates the amount it converts and uses.
In the food industry, beta-carotene is used as a highly versatile natural color. Its ability to provide shades ranging from yellow to orange makes it ideal for products such as juices, yogurt, margarine, cookies, and ice cream, as well as vitamin supplements.
Blakeslea trispora and/or various vegetables
Liquid, powder, microencapsulated, dispersion, and/or oil-based solution
Turmeric
Turmeric, extracted from the plant Curcuma longa L., is a plant-derived natural color that provides an intense yellow shade, with nuances that vary depending on the application. Belonging to the same botanical family as ginger, turmeric is obtained through the careful extraction, drying, and purification of the root, helping preserve its antioxidant and anti-inflammatory properties.
This pigment is valued not only for its vibrant color but also for its health benefits. It is known for its anti-inflammatory and antioxidant properties, which contribute to cellular protection and the reduction of inflammation in the body. Turmeric is widely used in the food industry, where its versatility and stability make it a highly valued option.
Available in liquid and powder formats and in both water- and oil-soluble versions, turmeric can be used in yogurt, cheese, desserts, ice cream, meat products, confectionery, snacks, baked goods, pasta, preserves, sauces, and plant-based alternatives. Its adaptability across formulations and processes makes it an ideal solution for manufacturers seeking a natural, stable color.
Cúrcuma longa
Liquid and powder
Annatto (Bixin)
Annatto, derived from the seeds of the tropical shrub Bixa orellana, comprises a group of natural carotenoid colors that provides a wide range of shades, from yellow and intense orange to orange-red, depending on the application and dosage. Bixin, the oil-soluble form of annatto, is particularly valued in the food industry for its high coloring strength, versatility, and excellent performance in fat-based products.
It is commonly used in meat products, seasonings, dairy products, baked goods, and other foods requiring a vibrant, natural color.
This color stands out for its stability, allowing it to maintain its intensity and visual appeal even during processing and storage. In addition, bixin is known for its antioxidant and anti-inflammatory benefits, adding further value to its use in food products. Its solubility in oils and fats makes it ideal for a variety of products, including cheese, margarine, butter, ice cream, and beverages.
Annatto is therefore an economical, effective, and healthy option that is widely sought after in the food industry, particularly in the dairy sector.
Bixa orellana
Liquid and powder
Annatto (Norbixin)
Norbixin is another component derived from *Bixa orellana* seeds. Unlike bixin, it is water-soluble, making it suitable for water-based products. Norbixin provides an intense yellow shade across a wide variety of foods and beverages and is commonly used in products such as juices, soft drinks, cakes, and soups.
Like bixin, norbixin also offers antioxidant benefits, contributing to the protection of cells and the immune system. Because it is water-soluble, norbixin can be easily incorporated into a wider variety of formulations, making it ideal for liquid and semi-liquid products. It is also valued for its stability and its ability to maintain color during processing and storage.
Bixin and norbixin are both natural, effective options for the food industry. Their different solubility properties and specific applications make them key ingredients for coloring and enhancing product appearance without synthetic colors.
Bixa orellana
Liquid and powder
Red
Red symbolizes passion and intensity. Using vegetable and fruit extracts such as beetroot and paprika, we create deep, captivating shades that enhance products such as yogurt, desserts, and beverages. Our natural solutions provide a radiant, appetizing red without compromising the sensory profile or color stability.
Ammoniated Carmine
Carmine, derived from cochineal (Dactylopius coccus), is a natural color that provides shades ranging from soft pink to deep violet.
Ammoniated carmine is produced by extracting the carminic acid present in the insect and then treating it with salts and ammonia to improve solubility and stability.
It is known for its exceptional stability under light and temperature variations, making it ideal for products that require long-lasting color during storage and display. It is widely used in beverages, meat products, confectionery, dairy products, baked goods, and other applications.
Its natural origin, stability, and versatility make ammoniated carmine an effective option for delivering vibrant, long-lasting color to a wide range of products.
Coccus cacti
Liquid and powder
Potassium Carmine
The process used to obtain potassium carmine involves extracting the carminic acid present in the body of the cochineal insect and then treating it with salts and a potash solution to obtain a water-soluble color. This color is highly valued across a variety of industries because of its stability and durability. It is particularly appreciated for its ability to maintain its intensity and brightness even under high-temperature and light-exposure conditions.
In the food industry, potassium carmine is used to color a wide variety of products, including beverages, confectionery, dairy products, ice cream, cosmetics, and baked goods. In addition to its use as a color, potassium carmine is also known for its antioxidant properties, which add further value to the products in which it is used.
Saporiti produces carmine in liquid and powder formats. Free from synthetic products, it is a popular option for those seeking safe, effective, and natural coloring solutions. Its versatility and stability make it an attractive choice for the industry, enabling manufacturers to offer visually appealing products.
Coccus cacti
Liquid
Anthocyanins
Anthocyanins are natural pigments found in fruits and vegetables such as grapes, black carrots, and red cabbage. These flavonoid compounds provide shades ranging from red to blue depending on the surrounding pH. Grupo Saporiti’s anthocyanins are particularly valued for their versatility in food applications.
These pigments are frequently used in products such as beverages, yogurt, jams, and dairy products. In addition to their coloring function, anthocyanins are known for their antioxidant properties, making them an attractive option not only for their aesthetic qualities but also for their health benefits.
Grapes, purple carrots, and red cabbage
Powder
Betanin
Betanin is a natural pigment in the betalain family, found primarily in red beetroot (Beta vulgaris). Extracted from concentrated beetroot juice, it provides shades ranging from pink to bright red and is especially known for its intensity.
It is ideal for confectionery, desserts, dairy products, processed meats, meat products, and plant-based alternatives seeking a natural pinkish-red shade.
The process used to obtain betanin, which includes concentration and pasteurization, ensures stable, long-lasting color. Available in powder form, it is an easy solution to incorporate into a variety of formulations. Its versatility makes it a popular option in products aimed at consumers seeking natural alternatives.
Beetroot
Powder
Oil-Soluble Paprika
The extract obtained from red pepper (Capsicum annuum) is a natural color rich in carotenoids such as capsanthin and capsorubin. It is used as a natural color to provide intense red-orange and amber shades in a wide variety of foods and beverages.
This natural color is highly valued in the food industry for its ability to provide warm shades ranging from deep red to golden amber.
It offers remarkable stability in fat-based products and thermal processes, making it an ideal option for formulations that require resistance to heat and oxidation. It is also a natural alternative to synthetic colors, aligned with clean-label and more natural product trends.
Paprika color is available in oil-soluble or water-dispersible forms.
The versatility of oil-soluble paprika allows it to be used in multiple applications, from processed meats and cheese to oils, snacks, and sauces. In processed meat production, for example, it helps intensify the characteristic color without affecting the product’s final flavor. In cheese and margarine, it provides an appealing golden hue, while in dressings and sauces it contributes to a more appetizing and natural appearance.
Whether the goal is to achieve the perfect shade in a smoked sausage, enhance the visual appeal of processed cheese, or give sauces and dressings a distinctive glow, oil-soluble paprika is the ideal choice for those seeking a natural, stable, and highly effective solution.
Red bell pepper
Powder
Water-Soluble Paprika
Water-soluble paprika is an innovative and practical way to incorporate paprika’s characteristic flavor and color into food products, especially those that do not allow the use of oily or oil-based ingredients. This type of paprika is supplied in a form that disperses completely in water, making it ideal for beverages, soups, sauces, and other liquid or low-fat products.
Unlike conventional paprika, which is generally oil-based or supplied as a powder, the water-soluble version is formulated to maintain its organoleptic properties—flavor, color, and aroma—without altering the texture or viscosity of the products to which it is added. It also offers advantages in terms of stability and uniformity, as its water solubility prevents the separation or sedimentation commonly found with oil-based or powder versions.
In the food industry, water-soluble paprika is used to add color and a spicy note to products without compromising quality or the sensory experience. It is especially useful in the formulation of dietary or low-fat products and for products with ingredient restrictions due to allergies or intolerances.
Its development responds to demand for more efficient and functional solutions for the food industry, allowing manufacturers to create products with improved incorporation of flavors and colors, enhancing quality and visual appearance without affecting texture or consumer perception.
Red bell pepper
Powder
Browns
Brown shades derived from caramel evoke tradition, warmth, and depth. Using carefully caramelized sugars, we create a palette ranging from soft amber to deep, dark brown. These colors provide a rich, appetizing appearance in cola beverages, beer, baked goods, and sauces.
Our technology enables the development of stable solutions that provide uniform color without altering the flavor or texture of the finished product.
Class IV Caramel Color (INS)
Our caramel color, produced through controlled caramelization processes, offers shades ranging from light amber to dark brown. Ideal for soft drinks, beer, whisky, ice cream, confectionery, cereals, and baked goods, it stands out for its stability under light, heat, and pH variations. It is available in liquid and powder formats.
Sugar caramelization (ammonium sulfite process)
Liquid and powder
Class III Caramel Color (INS)
Class III caramel is widely used in beverages such as dark beer, malt beverages, and colas because of its excellent stability in acidic environments.
Sugar caramelization (ammonia process, without sulfite)
Liquid and powder
Class I Caramel Color
Class I caramel, also known as “natural caramel,” provides shades ranging from light to dark brown and is ideal for baked goods, sauces, dairy products, and confectionery.
Sugar caramelization through a controlled thermal process without chemical reactants
Liquid and powder
Greens & Blues
Green evokes freshness, nature, and health. We develop natural colors that bring vivid, fresh shades to functional beverages, ice cream, and baked goods. Their stability and purity provide uniform, appealing color.
Blue is uncommon in nature, but our technology allows us to obtain it from natural sources such as spirulina. This pigment can create shades ranging from soft and delicate to intense blue for confectionery, beverages, and baked goods.
Copper Chlorophyll
Chlorophyll is a plant-derived natural color known for green shades ranging from soft to intense depending on concentration and application. It is primarily extracted from green leaves such as alfalfa and spinach and is available in liquid or powder formats, with water- and oil-soluble versions to suit each product.
In the food industry, chlorophyll is used in beverages, ice cream, pasta, confectionery, sauces, snacks, and dairy products. It is valued for its purity, stability, and ability to retain color even after thermal processes such as pasteurization.
In addition to its coloring function, chlorophyll is known for its antioxidant properties and health benefits, making it a natural and healthy option for improving the appearance and nutritional value of foods.
Plants and cyanobacteria
Liquid and powder
Spirulina Algae
Spirulina is a microscopic alga that gives us one of the most fascinating colors in the natural world: an intense and vibrant blue-green. Rich in phycocyanin and chlorophyll, the pigment responsible for its characteristic shade, spirulina is a source of natural color that also provides nutritional benefits such as protein, antioxidants, and essential minerals.
If you are looking for a color that evokes freshness, well-being, and sustainability, spirulina offers a natural, bright, and eye-catching solution, allowing your products to stand out with a unique shade inspired by nature.
The term “whole spirulina” is used to refer to the complete microalga, a blue-green single-celled organism that grows in alkaline waters and is highly nutritious. In dehydrated or powder form, it is used as a food supplement because of its high content of protein, vitamins, minerals, and antioxidants. It is consumed in smoothies and capsules or used as an ingredient in energy bars and health-oriented products.
Arthrospira platensis
Powder
Magnesium Chlorophyll
Magnesium chlorophyll is the pigment that brings the green color of plants to life and is one of the most representative pigments in nature. Extracted from natural sources such as alfalfa, nettle, and mulberry, it retains its magnesium core, which makes it the most natural form of chlorophyll.
Thanks to its antioxidant properties and natural origin, magnesium chlorophyll is ideal for applications in baked goods and cereals. Its soft green shade and excellent solubility make it possible to create foods that convey freshness, health, and naturality. Whether it is used to provide a soft green shade to a detox juice or highlight freshness in vegan products, magnesium chlorophyll is the perfect natural alternative for those looking to innovate with an authentic and healthy color.
Plants and cyanobacteria
Liquid and powder
Blue Spirulina (Phycocyanin)
Extracted through gentle processes to preserve its purity and stability, phycocyanin is used to develop shades ranging from deep blue to soft sky blue, ideal for applications in beverages, ice cream, confectionery, and baked goods. Its plant-based origin and clean profile make it the perfect option for natural labels and formulations without synthetic colors.
Arthrospira platensis
Liquid and powder
Blends
Nature’s palette is endless, and at Grupo Saporiti we invite you to discover it. Our Natural Colors division works every day to create unique, customized combinations that enhance your products and connect them with authenticity. Imagine a blend of anthocyanin and turmeric, or a deep red created by combining carmine and paprika. These are just some of the countless possibilities we can co-create.
Tell us about your project and we will help you find the perfect blend of nature and color, tailored to your needs and vision.
Annatto & Turmeric
Nada
Bixa orellana and Curcuma longa
Liquid and powder
Annatto & Paprika
Nada
Bixa orellana and red bell pepper
Liquid
Annatto & Beta-Carotene
Nada
Bixa orellana, Blakeslea trispora and/or various vegetables
Liquid
Annatto, Beta-Carotene & Paprika
Nada
Bixa orellana, Blakeslea trispora and/or various vegetables, and red bell pepper
Liquid
Carmine & Paprika
Nada
Coccus cacti and red bell pepper
Liquid
Carmine & Annatto
Nada
Coccus cacti and Bixa orellana
Powder
Access the complete natural food colors catalog
Bring life and color to your products with our food colors and surprise your consumers. Explore our extensive range of food coloring solutions.
Would you like to replace a synthetic color with a natural alternative? Are you looking for a unique shade that reflects your product’s identity?
Our experts can help you achieve the color you envision. We support you throughout every stage of the reformulation process, combining technical guidance, creativity, and experience.
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